Vienna Family Takes Swing at Baseball Business
The pandemic hasn’t stopped a Vienna family from selling its new baseball training equipment.
John Morabito and his two sons Nick and Dominic are the three founders behind Perfect Swings USA.
Nick Morabito, the CEO, told Tysons Reporter that the company was going to open in the spring but then faced shipping issues and then decided to wait a little longer when George Floyd’s killing prompted massive protests. “Most of people’s focus was on that, rightly so,” he said.
Currently, Perfect Swings USA is selling the Swing Path Trainer for $349 to help athletes keep the bat in the hitting zone with the proper angle.
“The launch has been good,” Morabito said, adding that the company has sold several dozen Swing Path Trainers.
Morabito said that the company is looking to debut the Tempo Trainer (undecided price) in early fall after some delays due to the pandemic. The tool will help athletes with their tempo and rhythm during a swing.
“Both of our products are tools to help hitters become better,” Morabito said.
While originally geared toward baseball players, Morabito said that softball players are buying the equipment. “We’ve made a huge splash into softball,” Morabito said.
The pandemic also eliminated marketing opportunities by shutting down some tournaments and college baseball programs. “I think a lot of people are drawn to it when they try it out,” he said.
The company hopes to soon roll out an online search feature for people to find which facilities have the equipment, so they can try it out.
Even with the challenges, the company has managed to make some headway nationally with preorders from colleges and influencers in California and Colorado.
In the future, customers will be able to buy a variation of a baseball called a wiffle ball. When the COVID-19 risk decreases some more, the family hopes to bring Perfect Swings USA to local tournaments.
“I think it’s going to continue to grow,” he said.
Photo courtesy Nick Morabito